Salesforce records should update in real-time based on Slack conversations and workflows, and teams should be able to access Slack features inside their Salesforce instance.

In an ideal world, the two platforms should be integrated with single sign-on options, allowing users to seamlessly access features and functionality. True integration with Salesforce (including Marketing Cloud and Commerce Cloud) will be necessary for Slack to serve in this capacity. Using tools such as Slack, these teams will look to Salesforce as a single source of all customer-related data and management. This approach aims to bring together multiple teams (i.e., sales, service, IT, analytics, etc.) together in a single digital workplace. Salesforce has announced plans for Slack to serve as a cornerstone of its Salesforce Customer 360 approach. While basic integration with Sales Cloud and Service Cloud are available, deeper integration between the two platforms remains to be seen. Customers who wish to purchase Slack functionality may do so with Slack sales directly or through Salesforce. With this integration, Slack will allow access to Salesforce data records within the application. New and existing customers can integrate with Sales Cloud and Service Cloud via Slack App integrations. Additionally, access to Slack’s App Directory and Slack APIs remain unchanged. Well-known features, such as custom channels, Slack Connect, team chat, and video chats, are available as part of Slack-First Customer 360. All of Slack’s existing feature and pricing tiers, including a free option, are available under the new product naming scheme.

Slack functionality can now be purchased as Slack-First Customer 360. More recently, the two companies held a joint event detailing how Slack’s functionality will coexist with Salesforce. When Salesforce announced the completion of the acquisition, it also revealed that no immediate changes would occur to Slack’s functionality, branding, or leadership structure.

Roughly seven months later, the acquisition is complete, and the future landscape is more evident. At the time, few details were released regarding how the two companies would operate or the potential impacts of the merger.

In December 2020, Salesforce announced the multibillion-dollar acquisition of Slack.

Salesforce acquisition of slack